Context

The Famous Challenge: ‘Action for Oceans’

While it’s easy to view our vast oceans as limitless, assuming that a small amount of pollution is just “a drop in the ocean” and therefore insignificant, the reality is quite different. The impact of pollution on our marine ecosystems is not only significant but also devastating, with far-reaching effects on human health.

Plastic pollution in our oceans is a critical global issue. Each year, cities worldwide generate millions of tons of plastic waste that end up in our oceans, posing a substantial threat to marine ecosystems. This plastic debris, from large, discarded fishing nets to microplastics, can harm and even kill marine life such as turtles, seabirds, and whales that ingest or become entangled in it. It has been observed recently that microplastics, which are tiny fragments less than 5mm in size, have been known to enter the food chain when ingested by marine life, potentially impacting human health.

So, where does all this waste come from? The reasons for ocean plastic pollution are diverse, including littering, inadequate waste management, and industrial leakage, among others. Single-use plastics are a significant contributor, underscoring the urgent need for alternatives. This is clearly a global issue and calls for a collective effort towards sustainable solutions.

 

Some examples and key facts of the impacts of plastic pollution on our oceans and marine life are below:

Here’s a sobering thought – Research states that, by 2050, plastic will likely outweigh all fish in the sea. At least 14 million tons of plastic end up in the ocean every year. Plastic debris makes up 80% of all marine debris. Marine species ingest or are entangled by plastic debris, which causes severe injuries and death.

Microplastics are tiny plastic particles less than 5 mm in length. These are harmful to both the environment, and human and animal health. They enter natural ecosystems and are often consumed by marine animals. Their long-term effects on human and animal health are emerging and being studied.

Have you heard of the Pacific Garbage Patch? It is a vast area in the North Pacific Ocean, filled with marine debris. It spans from North America’s west coast to Japan. The patch covers 1.6 million square kilometres. The number of debris is believed to have increased “10-fold each decade” since 1945.

Tackling plastic pollution requires a multi-faceted approach. It needs concerted efforts from all stakeholders. These include governments, businesses, civil society and individuals. We must reduce our consumption of single-use plastics and replace them with reusable alternatives. Governments should implement bans on single-use plastics. Improving waste management systems and promoting a circular economy are crucial. Raising awareness about the harmful effects of plastic pollution can drive behavioural changes. Each small step contributes to a larger impact in combating this global issue.

 

The Challenge

The Famous Challenge: Action for Ocean is a video competition for students, which aims to engage students globally on the topic of Oceans and the impact of human activities, especially the waste that we generate, on its health. We invite participation from students across three continents to capture through their perspective, short videos on the impact of the waste generated in their local areas and connect it to the impacts downstream that it is creating on water systems and the oceans. We hope that students, through the lens of their cameras, will be made aware of how human activities, and especially the waste we generate, impact water systems and our oceans. Furthermore, we encourage them to explore, discover, and critically think about the alternate measures that can be implemented to reduce and to better manage our waste.

The goal of this challenge is to raise awareness and inspire students towards looking at sustainable stewardship of our oceans. We aim to achieve this by motivating school children globally to become citizen journalists. They will capture engaging videos that underscore the significance of ocean conservation and waste management, and their environmental impact. This competition is designed to empower participants to champion the cause of ocean health, fostering positive change within their local communities and beyond.

Schools in Philippines: By invitation

Schools in India and France: Open for submission

  • A group of students from grade 6 to 12 supported by 1 teacher.
  • Students are the primary contributors, owners, and representatives of this challenge.
  • The teacher will act as a coordinator/facilitator.
  • Select your area of study: This could be your school campus, home, or locality.
  • Waste Scavenger Hunt: Conduct a scavenger hunt for the waste that’s seen in your study area. Look at the types of waste you find.
  • Segregate the waste you find: What are the types of waste you have discovered?
  • Reflect on and discuss the following:
    1. Where do you think does the waste that you have observed ultimately ends up? Track the journey of this waste.
    2. Connect the path of the plastic waste you have found to the oceans.
    3. Discuss the impact of plastic pollution on marine ecology.
  • Suggest measures can be undertaken to reduce plastic pollution in our oceans. Share what you think are better and alternate ways to manage waste in our cities.
  • Share what you think are better and alternate ways to manage waste in our cities, to protect water sources, to preserve marine biodiversity or to make water systems more resilient and mitigating the climate change.

Keeping the above in mind, you will submit the following:

  • Create a short film of 3-5 minutes on one of the following topics:  marine diversity, waste pollution, human health and climate change.
  • Write a short journalistic report with a maximum of 500 words to describe your observations, reflections, and learnings.
  • Please add the YouTube link in the report with the essay.

Remember:

  • Your video should tell the story about marine diversity, waste pollution, or climate change and how these reflect in ocean health.
  • There should be a clear understating and explanation of how those topics impact the health of oceans.
  • Your video should explain what action(s) can be taken to tackle challenges linked to marine diversity, waste pollution, human health and climate change and their impact on ocean health.
  • The structure of the video is important; making sure the audience can follow your story clearly and fully understand all aspects featured in the video.
  • You can interview relevant individuals for your video. A few examples are waste pickers, municipality representatives, civil society, fishermen, researchers.
  • Your video and report can be in your own language (if possible, try to get it translated into English).

Technical guidelines for recording the video:

  • Pick a quiet place where you have good bright lighting.
  • Setup your phone and ideally use the back camera of your phone. You can use a DSLR/Camcorder if available.
  • The total duration of the entire clip/video should not exceed 3-5 mins.
  • Shoot horizontal/in landscape mode.
  • Do not compress the video or share on WhatsApp as a video.
  • Please upload your video on YouTube and share the link with us. Your video should have the title “The Famous Challenge: Your School Name”.
  • Use a Bluetooth headset for clear transmission of audio if possible.
  • While shooting the video try to wear solid, pastel colors. Avoid checks, whites, or thin stripes.

NoteYou can use the Wipro earthian Sustainability and Waste document as a reference document.

  • Creativity in documentation
  • Overall storytelling, clarity, and cohesion
  • The video should make the story easy to listen to, entertaining and engaging. Your passion for ocean health will shine through in the video.
  • E-Certificates for winners and participants.
  • Hamper or an experience for winning teams.

Deadline for Submission is February 21, 2025

A few videos from our last edition

Bringing together the Wipro earthian and The Famous Project

 

Wipro earthian is a sustainability education program, which fosters critical thinking in sustainability through hands-on and contextual learning opportunities for students. The program collaborates with institutions and faculty to strengthen sustainability thinking, learning and action, which transfers into communities in meaningful ways.

The Wipro earthian school program engages schools in rural, semi-urban and urban areas of India, through a network of government and non-government partners. As anchors of education in schools, we believe that teachers are the focal points in disseminating sustainability education and multiple yearly trainings are provided to them.  There are three themes offered by the program, which play out through an activity based annual competition. The themes are water, waste and biodiversity.

In September 2023, Wipro undertook a global partnership relationship with The Famous Project, an ambitious sporting challenge, which will see a team of the world’s very best top female professional athletes take on the Jules Verne Trophy, the race to circumnavigate the planet under sail, non-stop in 2025. Besides being a challenge to break records and demonstrate the power of diversity, equity and inclusion, the project also holds sustainability and ocean health as core to its mission. Skipper Alexia Barrier emphasizes the importance of ocean health for school children through her non-profit 4myplanet.

We saw clear synergies between the objectives of the Wipro earthian program and The Famous Project. The Famous Project’s objective is focused on promoting sustainability and the health of our oceans, and the focus of the Wipro earthian program has been to enable students to foster their comprehension of environmental conditions, particularly concerning issues such as waste management, water quality, and biodiversity loss. The two projects will raise awareness and engage with students in India, France and the Philippines, the Wipro earthian and the 4myplanet educational network. Through a long-term engagement with these networks of schools, we look forward to a rich exchange of ideas across projects.

 

Resources

OCEAN 360° with Alexia

Navigator Alexia Barrier invites you to a 360 degree encouter with the ocean. In this first episode, discover why the cradle of life is also the lungs of the Planet.

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Click here to watch the video