Customer Stewardship

Customer stewardship hinges on meeting customer expectations by being responsive to the emerging trends and offering a portfolio of products and services which integrate resource efficiency, dematerialization, organisational transparency, connectedness and collaboration.

Customer Centricity Framework

Wipro’s Customer Centricity Framework consists of the following-

The above is implemented through two channels

Voice of Customer (VOC)

The Customer Advocacy Group (CAG)

CAG in Wipro is part of the Quality organization and drives customer satisfaction improvement initiatives for the organization. This group is responsible for enabling and tracking the early warning system and for addressing alerts before they can potentially become serious customer issues. The team is also responsible for driving effective closures of customer escalations.


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